Pet Rocks: A Peculiar Remedy for Loneliness and Burnout in South Korea
In a unique twist, adults in South Korea are finding solace and companionship in pet rocks, a trend that has gained significant momentum. This practice departs from the humorous origins of pet rocks in 1970s America, instead serving a deeper purpose in addressing the pervasive sense of isolation and exhaustion prevalent in South Korean society.
The resurgence of pet rocks resonates with cultural references, such as the stone slab featured in director Bong Joon-ho’s award-winning film ‘Parasite,’ which symbolizes prosperity and fortune. In the wake of the COVID-19 pandemic, the allure of collecting stones has experienced a resurgence, albeit with a modern twist. Smaller stones, colloquially termed ‘pet stones,’ have become the object of choice for individuals seeking companionship.
Central to this phenomenon is the concept of ‘suseok,’ or scholar’s rock, renowned for its auspicious qualities during the Joseon Dynasty. Originally a symbol of prosperity and refinement, suseok regained popularity during South Korea’s economic boom of the late 20th century. However, its contemporary resurgence is intertwined with a shift in perception, from a symbol of wealth to a source of solace amid modern challenges.
Pet rocks or stones are more affordable compared to traditional pets or suseok, ranging from 6,000 won (S$6) to 10,000 won. Millennials like Koo Ah-young, 33, have embraced pet rocks as a coping mechanism for workplace stress and loneliness. Koo finds solace in her pet rock, ‘Bang-bang-i,’ confiding in it about her daily struggles and carrying it with her as a source of reassurance during walks and gym sessions.
The burgeoning popularity of pet rocks is evident on social media platforms like TikTok, where users showcase their creative endeavors in decorating and caring for their stones. This online presence has catalysed a market for pet rocks, making them accessible to a wider audience.
Loneliness and burnout are not new phenomena in South Korea, with factors like financial strain and workplace pressures contributing to the issue. The rise of single-person households and the prevalence of overwork culture underscore the need for innovative solutions to tackle societal challenges. The therapeutic benefits of pet rocks extend beyond their symbolic value, providing a sense of calm and tranquility through interaction, touch, and creative expression.
The adoption of pet stones represents a departure from traditional stone-collecting practices, reflecting a modern approach to combatting loneliness and fostering emotional well-being. As South Koreans navigate the complexities of contemporary life, pet rocks offer a tangible source of comfort and companionship in an increasingly digital world.
