In the thrilling realm of mobile advertising, Petal Ads has emerged as a beacon of innovation, captivating the attention of ITB China, a prestigious annual B2B travel trade show. Partnering with Tourism Malaysia, Petal Ads embarks on an ambitious mission to revitalize Malaysia’s tourism sector.
Armed with Huawei’s technological prowess and global presence, Petal Ads commands a vast network of over 580 million active users across 170+ countries and regions. This strategic alliance has already borne fruit, with an exceptional campaign targeting key Chinese cities. The comprehensive strategy orchestrated by Petal Ads included digital media coverage, influencer visits to Malaysia, and immersive offline events, resulting in a remarkable surge in Malaysia’s brand search index.
Building on this success, the ambitious VM2026 project sets its sights on further propelling Malaysia’s tourism industry. This initiative seeks to enhance the efficiency of the campaign’s budget approval process and reinforce the overall business plan. As travel restrictions ease and tourism regains its momentum, Petal Ads and Tourism Malaysia remain steadfast in their dedication to fostering tourist exchanges, nurturing digital economic collaboration, and deepening bilateral relations. This partnership promises to deliver exceptional services and experiences for tourists from both nations.
Earlier this year, at the IAA World Congress in Penang, Petal Ads and Tourism Malaysia reaffirmed their long-term partnership with a strategic cooperation memorandum. This agreement solidifies their shared commitment to cultural tourism exchanges between China and Malaysia, contributing to the growth of this vibrant sector in both regions. Through innovative solutions such as digital tourism platforms, intelligent recommendation systems, virtual reality experiences, and cultural heritage preservation efforts, Petal Ads enriches the travel experience and champions sustainable development in the cultural tourism realm.
