PGA Tour has announced substantial equity bonuses for its loyal players, including Tiger Woods and Rory McIlroy. As a token of appreciation for their unwavering support amidst the emergence of rival LIV Golf, these bonuses aim to retain the top stars on the PGA Tour. Woods will receive a $100 million equity stake, while McIlroy is set to earn approximately half that amount. The payouts will be distributed among several hundred players, with the top 36 players receiving the largest bonuses based on a formula that weighs career success and cultural popularity. This move comes after PGA Tour Enterprises secured a significant $3 billion investment earlier this year from Strategic Sports Group, a consortium of sports owners that includes Steve Cohen of the New York Mets and Arthur Blank of the Atlanta Falcons. The bonuses are a strategic move to counter the financial allure of LIV Golf and ensure the continued presence of the sport’s top players on the PGA Tour.