Philippine Airlines (PAL), the Philippines’ only full-service network carrier, is embarking on a digital transformation journey with the help of Amadeus, a leading provider of technology solutions for the travel industry. The collaboration aims to enhance the passenger experience across both international and domestic routes.
PAL has already made significant strides in its digital overhaul by implementing Amadeus’s Altéa Passenger Service System (PSS) in 2018. Now, the airline is expanding its partnership with Amadeus to integrate a comprehensive suite of solutions, including:
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Traveler DNA:
This will enable PAL to better understand and profile its customers, allowing for real-time personalization throughout each stage of the journey.*
Website Optimization:
Amadeus will revamp PAL’s website and transition it to a cloud-based infrastructure, providing managed services for maintenance, monitoring, and hosting. The partnership also includes a dedicated digital lab and competency center for co-innovation, focusing on enhancing the website experience.*
Loyalty Management:
PAL’s Mabuhay Miles loyalty program will be transformed into a digital, lifestyle-focused program through Amadeus’s Loyalty Management solution. This will offer enhanced flexibility and engagement for members, with features like currency retailing, an enhanced user interface, a dedicated loyalty member portal, and targeted promotional capabilities. The system will also provide advanced tools for member acquisition, recognition, and segmentation, enabling real-time identification and benefit allocation.These digital services and loyalty solutions will be seamlessly integrated with the Altéa PSS suite and leverage technology from Amadeus’s partner network. This comprehensive approach will empower PAL to deliver highly personalized service to its customers.
Captain Stanley Ng, President of Philippine Airlines, emphasizes the airline’s vision to create a truly memorable travel experience. He recognizes Amadeus’s expertise in the airline digital transformation space and its role in strengthening PAL’s technology infrastructure, particularly for its website and loyalty program. He expresses confidence in Amadeus’s ability to anticipate future technological developments and maintain high service levels.
Javier Laforgue, Executive Vice President of Amadeus’s Travel Unit and Managing Director for Asia Pacific, highlights the longstanding partnership between Amadeus and PAL and expresses excitement about further collaborating on the airline’s digital journey. He emphasizes Amadeus’s commitment to working closely with PAL to optimize its website and grow its loyalty program, ultimately enhancing the customer experience and increasing engagement among loyalty members.
Through this strategic partnership, Philippine Airlines is poised to redefine the air travel experience, offering its passengers a more personalized, seamless, and engaging journey.
