The Philippines is poised to introduce a novel tourism experience: ‘bonfire diving’, a brainchild of Filipino diving photographer Ram Yoro. This captivating new offering, which may soon be included in the Department of Tourism’s (DOT) portfolio of tourism products, is set to make its debut at the Camiguin Diving Festival later this month.
During the recent Philippine Travel Exchange (PHITEX) in Pasay, Maria Margarita Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB), announced the potential of bonfire diving to become a prominent addition to the country’s tourism offerings. This unique experience, first conceived by Yoro in 2015, involves night diving in shallow waters illuminated by artificial lights that attract plankton and other marine species, creating a visually stunning spectacle ideal for underwater photography.
While the term ‘bonfire’ might conjure up images of actual flames, Yoro clarifies that it involves using lights to illuminate the underwater environment, akin to blackwater diving. He emphasizes that bonfire diving is relatively easier and conducted in shallower waters, providing divers with a fresh and visually captivating experience.
May Unchuan, Regional Director of the Department of Tourism Region 10, highlights that this innovative dive option complements the Philippines’ reputation as a world-renowned diving destination. She emphasizes that with proper training and supervision, tourists can safely enjoy this unique night diving experience. Unchuan commends the local development of bonfire diving, noting its growing popularity in Anilao and other diving spots across the Philippines.
“It’s fantastic that this is a Filipino-created experience,” she remarked, highlighting the ingenuity and entrepreneurial spirit behind this new tourism offering.
Tourism Secretary Christina Frasco is expected to meet with Yoro to explore how bonfire diving can be integrated into the Philippines’ broader tourism strategy. Nograles emphasizes that the DOT is committed to promoting experiential tourism, focusing on immersive cultural and educational experiences alongside traditional beach destinations. Nograles elaborated, “Visitors are increasingly seeking experiential travel opportunities in the Philippines, such as engaging with our indigenous communities, learning local skills, and exploring our rich culture. This shift reflects a growing interest in meaningful and interactive travel experiences.”
The TPB is also aiming to exceed last year’s sales figures at PHITEX, which reached approximately PHP 250 million. This year’s event saw participation from nearly 100 global buyers across 20 countries and featured over 100 local tour operators, hotels, and tourism groups. PHITEX continues to play a crucial role in showcasing the Philippines’ diverse tourism offerings and fostering global partnerships.
