Since launching her self-titled brand last fall, Phoebe Philo’s PR strategy has been remarkably unconventional: no strategy at all. Aside from a single interview with The New York Times, she’s remained a ghost, shunning social media and the party circuit. However, this deliberate silence is finally breaking. AnOther Magazine’s Jefferson Hack recently announced that Philo has art directed and styled their new cover shoot, featuring a model with a handsaw, a striking image that’s sure to grab attention. Hack aptly described it as “an instant classic.”
This strategic move coincides with the launch of the third edit of Philo’s collection, dropping today both online and in select stores like 10 Corso Como in Milan and Bergdorf Goodman in New York. The brand’s wholesale presence will expand in the coming weeks to include Dover Street Market, Maxfield, Neiman Marcus, and The Webster. Philo describes this third edit as “the completion of the first body of work,” and rightfully so. Key pieces like scarf tops and loose-fitting trousers with back zippers, introduced in earlier edits, have already become prominent trends in the spring 2025 collections in New York.
Arriving in stores alongside fall collections from other brands, edit three’s standout piece is a robe coat in brindle shearling, signaling a focus on texture and print. This theme continues with a blanket wrap in brindle mohair wool and jeans featuring those signature back zips in a warm brown acid wash. Drawing inspiration from the scarf dressing motif of earlier edits, Philo has designed trousers with a front apron attachment, transforming everyday work pants into evening-ready statement pieces. She’s also created a utility shirt and cargos in luxurious cream silk satin, blurring the lines between day and night attire.
While not featured in the promotional images, a couple of back-baring pieces, including a candy floss silk satin top and an acid wash cotton mini dress with ’80s shoulders and a nipped waist, add another dimension to the collection. Many of the photos showcase new pieces styled with previously released items, highlighting Philo’s commitment to creating “a product which reflects permanence.” Her deliberate approach to design and her carefully cultivated image, along with her willingness to challenge expectations, are sure to keep Phoebe Philo on the fashion map for years to come.
