Bulgari, renowned for its exquisite jewelry and captivating heritage, has announced a new addition to its family. Filipino-German model, philanthropist, and Miss Universe 2015 title-holder Pia Wurtzbach has been welcomed as the latest friend of the house, marking another exciting chapter in the brand’s 140-year journey.
Wurtzbach, known for her elegance and poise, shares a deep admiration for Bulgari’s timeless beauty and the stories embedded within each piece. She believes that each jewel holds a unique emotion, empowering the wearer to exude confidence and grace. “Bvlgari is the epitome of timeless beauty. The stories behind each piece are like chapters from a classic novel—rich, captivating, and full of intrigue,” she explains. “There’s a certain call and power whenever I wear Bvlgari. It’s like stepping into a whole new world of elegance and confidence.”
Wurtzbach emphasizes the transformative power of Bulgari’s jewelry, stating, “To me, it’s not just about the jewelry; it’s about how it transforms a woman, how it empowers her to conquer any room with grace and poise—and live boldly in the moment.”
As house ambassador, Wurtzbach will represent the brand’s commitment to craftsmanship and creativity, further amplifying the message of Bulgari’s unique and empowering designs. She expresses her excitement to share the brand’s stories with the world, stating, “I’m happy to be part of telling that story and sharing that inspiration.”
Bulgari’s Creative Director, Lucia Silvestri, acknowledges the transformative power of Bulgari’s jewelry, stating, “Our jewels are energy, pressure,” “They offer emotions not only for the eyes.” With Wurtzbach on board, Bulgari continues to captivate the world with its timeless elegance and powerful stories, a legacy that promises to continue for generations to come.
