Piana Sleep, a leading division of Piana Technology dedicated to driving sustainable advancements in the mattress industry, has announced a strategic partnership with Reveille Hospitality. This collaboration, spearheaded by Marco Roca Sr., a renowned figure in the hospitality sector, will introduce Piana Sleep’s cutting-edge Rinnovo mattress to upscale and luxury hotels worldwide. This partnership reflects a shared commitment to innovation and sustainability, aiming to deliver an exceptional, eco-friendly sleep experience to discerning hotel guests.
The Rinnovo mattress, designed to redefine the standards of sustainable luxury in hospitality, embodies Piana Sleep’s response to the growing demand for eco-conscious solutions. Combining sustainability with superior comfort, the Rinnovo offers a range of firmness options—firm, medium, and plush—providing customized support for every guest. Available in both standard sizes and tailored dimensions, the Rinnovo seamlessly integrates into diverse hotel environments, enhancing the unique guest experience at each property.
Beyond delivering premium sleep solutions, Piana Sleep prioritizes environmental responsibility through its take-back program. With every Rinnovo mattress purchase, Piana Sleep commits to collecting and recycling non-Rinnovo mattresses, reducing waste and promoting a circular economy within the hospitality industry. This initiative ensures that hotels not only elevate their guests’ comfort but also contribute to a more sustainable future.
Marco Roca Sr., Co-founder and CEO of Reveille Hospitality, stated, “At Reveille Hospitality, we only partner with brands that meet our highest standards for quality, innovation, and sustainability. Piana Sleep surpasses all three, marking the most exciting advancement in hotel sleep systems since the Heavenly Bed.” Roca Sr. revolutionized the hospitality industry 25 years ago with the launch of the iconic Heavenly Bed, created for Westin Hotels and Resorts and exclusively available for consumers through Westin. Now, as the visionary leader of Reveille Hospitality, Roca Sr. continues to push the boundaries of hospitality development, management, and consulting services. With a wealth of experience and expertise, Reveille Hospitality remains at the forefront of the industry, consistently delivering projects that surpass the highest standards of quality and innovation.
Silvia Galasso, Executive Vice President of Piana Sleep, expressed, “As a pioneer of mattress innovation in hospitality, Marco’s expertise is unmatched. Together with Reveille, Piana Sleep is poised to bring the next wave of disruption, combining advanced sleep technology with visionary leadership to redefine comfort for hotel guests worldwide while contributing to the health of our planet.”
The Rinnovo mattress embodies Piana Sleep’s dedication to sustainability, waste reduction, and energy conservation within the bedding and hospitality industries. Crafted using Piana’s innovative recycled technology, the Rinnovo mattress produces up to 46% fewer CO2 emissions compared to traditional all-foam mattresses, consumes up to 52% less energy in its manufacturing process, and is up to 31% lighter than similar foam-based products.
At the heart of Rinnovo lies Piana Technology’s revolutionary V/SMART technology. This advanced system features vertically arranged fibers in a high-loft nonwoven structure, creating a non-toxic, odor-free, and VOC-free sleep environment. The innovation continues with Piana’s Molecular Printing technology, which integrates molecular compounds into the mattress materials, offering a wide range of health benefits such as active cooling, customizable aromatherapy, antimicrobial protection, and mood-enhancing features. Additionally, Piana’s SmartSilver® technology fortifies the mattress by neutralizing bacteria and fungi, promoting a cleaner and healthier sleeping space. Piana Sleep’s CoolComfort technology works in tandem with V/SMART’s breathable design to dissipate heat and moisture, ensuring a cool, dry, and refreshing night’s sleep for all users.