In the birthplace of pickleball, the Cosmic Crisp brand apple has teamed up with star player Tyson McGuffin. Widely regarded as one of the top talents in professional pickleball, McGuffin grew up surrounded by apple trees and has always incorporated apples into his diet. Now, along with his wife Megan and their four children, he’ll be indulging in the top-selling Cosmic Crisp apples. The partnership will showcase Cosmic Crisp as an integral part of McGuffin’s healthy eating regimen as he competes on the Pro Pickleball Association (PPA) and Major League Pickleball (MLP) tours, conducts his camps, and documents his journey on his new YouTube channel, “Making McGuffins.”
The collaboration between these two powerhouses will extend to social media content, event appearances, and sampling of Cosmic Crisp apples at McGuffin’s successful pickleball camps. To further integrate the apple brand into the fastest-growing sport in America, Cosmic Crisp will be present at the World Pickleball Convention in early June. The month of June will also see the launch of a social media campaign and giveaway pairing Cosmic Crisp with pickleball.
“We are thrilled to partner with such an elite athlete,” said , Chief Marketing Officer for PVM, the company behind Cosmic Crisp marketing. “Tyson’s deep roots in farming and his commitment to healthy eating make him an ideal ambassador for Cosmic Crisp. And the fact that his brand involves a growing family makes our partnership even more special.”
McGuffin expressed his enthusiasm for the partnership, saying, “My father was an apple grower, and I’ve always had a deep appreciation for the hard work and dedication farming requires. It’s an honor to partner with the state’s best branded apple and bring my family along for the ride. This is a perfect fit and I’m looking forward to representing Cosmic Crisp both on and off the court.”
For more information on Cosmic Crisp apples, visit CosmicCrisp.com and follow their social media channels. Learn more about Tyson McGuffin and his remarkable rise to pickleball fame at TysonMcGuffin.com.
