The generative AI industry is rapidly evolving, and companies are seeking to establish a foothold in this emerging market. PicsArt, an AI-powered online image and video-editing service, recently announced a partnership with Getty Images to develop a generative AI model. This model will be trained on Getty’s exclusive library of photo and video content, empowering creators with high-quality, commercially safe content.
The partnership between PicsArt and Getty Images is particularly noteworthy because it addresses a critical challenge faced by the generative AI industry: copyright infringement. Many of today’s large generative AI models are trained on data scraped from the public internet, which has led to concerns about copyright violations. The PicsArt x Getty model, however, will be custom built to avoid such violations, making it a valuable tool for creators who want to produce generated images that are free from copyright restrictions.
The new PicsArt model is expected to launch later this year as an API call through PicsArt’s site. While there is no information yet on what subscription level users will need to access the model, it is likely that users will require a paid subscription to PicsArt Plus, which is required for access to Getty Images’ video integration.
The partnership between PicsArt and Getty Images is a significant development in the generative AI industry. By providing creators with access to high-quality, commercially safe content, this partnership will help to accelerate the adoption of generative AI and drive innovation in the creative industries.
