Poland, officially known as the Republic of Poland, is situated in Central Europe, stretching from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south. The country boasts a temperate transitional climate and is traversed by its longest river, the Vistula. Poland’s tourism industry has experienced a remarkable surge in recent years, with the number of overnight tourists staying in accommodation establishments across the country reaching nearly 92.8 million.
Germany stands as the leading source of tourists, with over 1.5 million visitors, followed by Ukraine (858,000), Great Britain (588,000), the USA (442,000), the Czech Republic (324,000), and Italy (181,000). Poland’s rich cultural heritage, diverse landscapes, and warm hospitality create an enriching experience for travelers exploring its historical sites, vibrant cities, and scenic beauty.
The Polish themselves are avid travelers. Tourists from Poland’s top cities – Warsaw, Kraków, Wrocław, Gdańsk, and Poznań – frequently visit global destinations. Warsaw serves as a key gateway to London and Berlin, Kraków sees trips to Rome and Barcelona, Wrocław connects to Prague and Vienna, Gdańsk heads to Scandinavia, and Poznań reaches Amsterdam and Zurich.
Poland’s economy, after achieving a strong 5.3% real GDP growth in 2022, experienced a slowdown in 2023, with growth decelerating to 0.2%. Despite this slowdown, the previous year’s robust expansion has laid a solid foundation for future recovery and long-term economic stability.
Across the globe in China, tourism has faced significant challenges due to the COVID-19 pandemic, with foreign visitors dropping from 97.7 million in 2019 to 35.5 million in 2023.
China, stretching 3,100 miles (5,000 kilometers) east to west and 3,400 miles (5,500 kilometers) north to south, features diverse landscapes, including mountains, plateaus, deserts, and forests. Despite the setbacks, China’s tourism sector is experiencing a resurgence, fueled by eased travel restrictions, a growing middle class, and global interest in its rich culture and attractions.
Major international airports in China, such as Shenzhen Bao’an International Airport, Beijing Capital International Airport, Shanghai Pudong International Airport, Guangzhou Baiyun International Airport, and Chengdu Shuangliu International Airport, serve as gateways to this vast and diverse country. These airports facilitate significant travel connections, enhancing the region’s accessibility and economic development.
China’s leading airlines, including Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, and China Airlines, offer extensive domestic and international flights, connecting major cities across Asia, Europe, and North America.
China’s top tourist destinations include Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi’an, Kunming, Hangzhou, Wuhan, and Xiamen. Each city offers a unique blend of historical landmarks, modern attractions, and cultural experiences.
Social media trends featuring foreign tourists in China have significantly boosted tourism product sales. From January to June, Trip.com Group’s Boon Sian Chai reported a 230% increase in bookings for flights, hotels, and tickets. Popular offerings include tours of the Forbidden City, Shanghai Film Park, and Jade Dragon Snow Mountain.
Poland’s outbound tourism is growing rapidly due to higher disposable incomes, strong economic conditions, and a keen interest in travel. Popular destinations are European countries, with rising interest in exotic locations, indicating a robust market for international travel. China’s inbound tourism is resurging, driven by eased travel restrictions, a growing middle class, and global interest in its culture and attractions. The country’s diverse landscapes and rich heritage attract tourists, and government initiatives to improve infrastructure and services position China for significant growth in inbound tourism.
