POP MART, a leading Chinese toy brand known for its collectible figurines, is expanding its reach beyond Asia. This summer, the brand teamed up with Samsung in Thailand to launch a special limited-edition gift box called “Cry Me a Galaxy.” This collaboration is a significant milestone for POP MART, marking their first foray into overseas licensing and demonstrating their commitment to global growth.
The “Cry Me a Galaxy” gift box features a space-themed design and includes the popular CRYBABY character, SAMMY, dressed as an astronaut. This unique fusion of technology and pop culture is expected to appeal to fans of both POP MART and Samsung. The collaboration was further celebrated with a CRYBABY-themed train in Bangkok, offering fans an interactive experience and enhancing POP MART’s presence in the Thai market.
Kevin Zhang, Head of POP MART International Strategic Partnerships, emphasized the global appeal of their IPs and their dedication to providing unique experiences for fans worldwide. This partnership with Samsung signifies their commitment to building strong relationships with international brands and solidifying their position as a leader in global pop culture.
With the success of this Thailand launch, POP MART plans to continue its international expansion through innovative collaborations and new IP development. They aim to solidify their global footprint and become a leading force in the world of pop culture.
This exciting collaboration exemplifies the power of merging technology and pop culture, and it’s sure to garner attention from fans worldwide. POP MART’s journey into international markets is just beginning, and the future is filled with boundless possibilities.
