Glen Powell and Sydney Sweeney’s seemingly passionate relationship on the set of ‘Ticket to Paradise’ turned out to be a carefully orchestrated publicity stunt. The two actors admit that they deliberately flaunted their fake relationship to drive sales, exploiting the concept of on-screen chemistry to attract audiences. “The two things that you have to sell a rom-com are fun and chemistry. Sydney and I have a ton of fun together, and we have a ton of effortless chemistry,” Powell said in a recent interview. “That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit—and it worked wonderfully. Sydney is very smart.” The strategy proved successful, leading the film to an astounding $219 million box office haul globally, more than eight times its initial budget. Sweeney played a significant role in the publicity campaign, actively engaging with fans and pushing for innovative promotional ideas. She urged Sony to release a TikTok video featuring herself and Powell reading to each other, which now has over 25 million views. Despite admitting to the duplicity, Powell and Sweeney remain confident that fans will continue to support them. “We’re definitely trying to find the next thing,” Powell said. “When you find somebody that you really jive with, Sydney is so easy to work with and so fun.”
Powell and Sweeney’s Fake Romance Fueled Ticket Sales for ‘Ticket to Paradise’
