Preferred Travel Group, the parent company of esteemed travel brands like Preferred Hotels & Resorts, Beyond Green, and Historic Hotels of America, is making a bold statement in its dedication to sustainable tourism and climate action. The company has launched a comprehensive Climate Action Plan (CAP), a roadmap outlining its ambitious goals to combat climate change and lead the industry toward a greener future.
Developed in partnership with the Travel Foundation, a globally recognized leader in sustainable tourism, the CAP reinforces Preferred Travel Group’s commitment to the Glasgow Declaration on Climate Action in Tourism. This ambitious initiative aims to set a new standard for the industry by prioritizing climate action and implementing scalable solutions.
Recognizing the urgent need for climate leadership, Preferred Travel Group is fully committed to making climate action a core aspect of its operations. This commitment is evident in the active involvement of its employees, who are instrumental in driving change within the organization.
The development of the CAP reflects a broader shift towards integrating sustainability into the company’s success metrics. Through its collaboration with the Travel Foundation, Preferred Travel Group ensures its climate efforts are aligned with industry best practices and inspires stakeholders to embrace this critical journey.
The CAP, a transparent and public-facing document, outlines the company’s objectives and key actions to achieve a significant reduction in carbon emissions. The goal is to cut emissions by half by 2030, with the ultimate aspiration of achieving net-zero emissions before 2050.
To lay the groundwork for the CAP, Preferred Travel Group partnered with ecollective, a UK-based carbon consultancy. ecollective conducted a thorough analysis to measure the company’s carbon emissions and establish a baseline. This data-driven approach provides a foundation for developing targeted emission reduction strategies, ensuring transparency and accountability in meeting the company’s ambitious climate goals.
The insights gained from ecollective and input from employees have enabled Preferred Travel Group to identify key opportunities to embed climate action into every aspect of its operations. To further guide this initiative, the company has established an executive Climate Steering Committee and a Climate Action Task Force. These dedicated teams are comprised of volunteers who prioritize climate-related actions, ensuring a collective commitment to achieving the CAP’s objectives.
To foster climate literacy and drive collective change within the organization, Preferred Travel Group will soon launch comprehensive climate action training sessions for all its associates. These training programs will provide employees with valuable knowledge and skills, equipping them to effectively contribute to the company’s sustainability goals.
This comprehensive Climate Action Plan reflects Preferred Travel Group’s unwavering dedication to creating a more sustainable future for the travel industry. By embracing climate action as a core priority, the company is setting a powerful example for its peers and demonstrating its commitment to leading the way toward a greener and more sustainable future for all.
