Amazon Prime Day 2024 is on the horizon (specifically, July 16 and July 17), and for us, that means finally pulling the trigger on all of the best Prime Day beauty deals we’ve mentally added to our carts over the past few months. That’s right, for two days only (!!), you’ll be able to save big on pricey serums, TikTok viral items, beauty-editor favorites, and so much more.
Rumor has it that items like the Dyson Airstrait will be on sale—a product that saves time by drying and straightening hair simultaneously. You’ll also find deals on beauty devices like the Foreo Bear and ice rollers (including the infamous ), allowing you to indulge in international beauty trends without ever leaving your couch.
What you might not know is that some deals have already started. If you want to get a head start on your shopping, we’ve rounded up the best early Prime Day beauty deals 2024 on hair care, beauty devices, skin care, makeup, and more. Don’t miss out, as there’s always a chance these items will sell out before the main event. And be sure to pursue Amazon’s lightning deals before those vanish, too.
The Best Prime Day Beauty Deals, By Category
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Skincare
Face moisturizers, illuminating serums, plumping masks—testing can be quite costly, which is why we love to stock up whenever there is a sale. We’ll take multiples of everything, please! Use Prime Day as an excuse to add new items to your routine or try that goodie you’ve been eyeing. Think: a new hyaluronic acid serum to hydrate the skin, an eye cream to counteract dark circles and crow’s feet, or a cleansing oil to swipe away all that SPF. Over the years, we have tried hundreds, if not thousands, of the best skincare products, which is why we are qualified to tell you that the items below need to be added to your vanity, stat.
Beauty Devices
If you want to take your beauty routine to the next level, you’re going to need to add a beauty device or two into the mix. Some gadgets, like the Foreo Bear , can help chisel and sculpt your face to your liking. Alternatively, daily ice rolling can depuff and boost circulation, instantly awakening the skin. There are also hair-focused beauty devices like the Dyson Airstrait, which straightens wet hair without damage (perfect for the impatient!). And if you’re looking to remove unwanted hair but don’t have time for monthly appointments, you can always snag an IPL device for while it’s on sale.
Haircare
We’re not ashamed to admit that our hair care routine is nearly as extensive as our multi-step skin-care routine. It takes work, not to mention a lot of leave-in conditioner like Pattern’s, to look this good. There are always the basics to stock up on Prime Day, like maintenance shampoo and conditioner. But you can also get creative with it—a trusted apple cider vinegar detox scrub, a scalp oil, a hair mask, and even a hair perfume are equally worthwhile additions.
Makeup
If you’ve been doing the same brown smokey eye with your years-old shadow palette, it’s time for an upgrade. Some products stand the test of time no matter the season, like lengthening mascaras such as Maybelline’s formula, which gives you the illusion of eyelash extensions. You’ll also need a waterproof eyeliner that holds up against dips in the pool. Finish your regimen with a good non-sticky lip gloss, like Covergirl Clean Fresh Yummy Gloss, and a reliable primer to prevent makeup from settling into creases, such as StriVectin’s Line BlurFector.
