A class-action lawsuit has been filed against Prime Hydration LLC, a sports drink company co-founded by popular YouTuber Logan Paul, alleging that its grape-flavored drink contains excessive levels of toxic ‘forever chemicals.’ The lawsuit, filed in the U.S. District Court for the Northern District of California, accuses Prime Hydration of fraudulently marketing its products as healthy despite the presence of per- and poly-fluoroalkyl substances (PFAS) at three times the recommended daily limit.
PFAS chemicals have been linked to various health problems, including cancer, hormone disruption, fertility issues, liver and thyroid dysfunction, and a weakened immune system. Their persistence in the environment has led to widespread contamination of water and food sources, with nearly all individuals tested showing detectable levels of these chemicals in their bodies.
Prime Hydration’s alleged high levels of PFAS have raised concerns, particularly given the company’s marketing deals with major sports teams and athletes, targeting young consumers. The lawsuit highlights the need for transparency and accountability in the food and beverage industry regarding the use of potentially harmful chemicals.
As the case proceeds, it remains to be seen how the court will rule on Prime Hydration’s motion to dismiss. The outcome will have implications for the company’s reputation, as well as for the broader discussion on PFAS regulation and the safety of consumer products.
