In the midst of the AlUla’s ancient civilization, Princess AlJoharah bint Talal bin Abdulaziz Al Saud is a beacon of Saudi Arabia’s storied past and visionary future. The princess speaks openly about her royal responsibilities and her dedication to empowering women.
As the Chairwoman of the Atlal Almajd Holding Company, Princess AlJoharah champions female-driven enterprises and supports Saudi’s Vision 2030. Through her hospitality venture, Finding Sushi, she fosters community and promotes culinary creativity. In fashion, she has championed local designers and launched JMH Souk, an e-commerce platform for Saudi-made products. Her passion for education extends to preschool development and the Arab Gulf Program for United Nations’ Development (AGFUND).
Beyond entrepreneurship, Princess AlJoharah is a co-founder of Saalima, an animal welfare foundation dedicated to protecting Saudi’s natural beauty. Her all-encompassing initiatives reflect her belief in the interconnectedness of women, children, the environment, and animals. She plans to debut her own line of accessories for the modern woman, combining functionality, technology, and luxury.
Her father, the late Prince Talal bin Abdulaziz Al Saud, was a renowned philanthropist and advocate for social reform. His legacy of service and vision inspires Princess AlJoharah’s unwavering commitment to Saudi Arabia’s progress. With determination and compassion, she embraces her role as a catalyst for positive change, empowering women and shaping the future of her nation while honoring the legacy of her father.
