Mirai, a leading provider of technology and operations support for hotels, is proud to announce the impressive results of its collaboration with Princess Hotels & Resorts. This partnership, which began in 2018, has seen Princess Hotels leverage Mirai’s expertise to enhance their direct channel sales and deliver luxurious holiday experiences. In Q2 2024, the two companies joined forces with Google to execute Demand Gen campaigns, specifically targeting Princess Caribe properties in Riviera Maya and Punta Cana. The results were remarkable.
The Demand Gen campaigns, powered by Google’s advanced AI technology, delivered a 165% increase in qualified leads and a 102% increase in profitability (ROAS) compared to the same period in 2023. This success is attributed to the campaign’s ability to effectively target high-potential travelers. Using Princess Hotels’ own audience data, the campaigns personalized the guest journey, creating custom videos and messages that resonated with potential customers. This strategic approach re-engaged those who had shown booking intent, keeping Princess Hotels top-of-mind.
The impact of these efforts was undeniable. The assist-to-conversion ratio reached an impressive 19.1%, while business data showed an 18% growth in revenue and a 14% increase in bookings during Q2 2024.
“This new campaign, replacing Discovery Ads, offers more immersive ad environments,” said Pere Jordi Estivill, Head of Digital Marketing and Web at Princess Hotels & Resorts. “Partnering with Mirai, we defined a mid and low funnel strategy, boosting traffic, ROAS and revenue.”
Enrique Cano, Digital Marketing Consultant at Mirai, echoed this sentiment. “Working with Princess Hotels & Resorts on this project has been a great collaboration,” he said. “Our focus on maximising conversions through Google’s AI-driven tools and personalised messaging allowed us to deliver exceptional results for the client. This partnership is a testament to the power of combining strategic digital marketing with cutting-edge technology.”
The successful implementation of these Demand Gen campaigns demonstrates the power of AI-driven digital marketing in today’s competitive travel landscape. By leveraging technology, data, and personalized engagement, Princess Hotels & Resorts is attracting new guests, generating qualified leads, and driving bookings for their exquisite properties in the Dominican Republic and Mexico. This collaboration is a shining example of how hotels can effectively utilize technology to achieve tangible business results in a highly competitive market.
