Prisca Vera Franchetti, the designer behind the brand Priscavera, took a unique approach to designing her latest spring collection. Instead of seeking inspiration from exotic locations or obscure films, she delved deep into her own emotions and memories. Specifically, she focused on the carefree spirit and diverse experiences of summer, aiming to capture the essence of the season in her youthful and upbeat pieces.
Franchetti wanted her collection to cater to every aspect of summer, from relaxing beach days to glamorous evening weddings. She envisioned a wardrobe that would seamlessly transition from casual lounging to formal events, even during travels. This versatility is evident in pieces like her cozy velour tracksuits, perfect for jet-setting, and her sleeveless, cotton-poplin tennis dress, a nod to her childhood memories of attending tennis class with her cousins. The collection also incorporates a touch of Italian chic, inspired by Franchetti’s grandmother’s summer home in Sardinia. The slinky, olive oil-green two-piece shirt and trouser, and the countryscape-print jacquard dress with a corseted bodice, evoke the relaxed yet stylish fashions she witnessed during her childhood summers in Italy.
However, Franchetti’s collection isn’t just about sweet nostalgia. She also included saucy garments designed for a perfect summer night out. The branded white tank tops, inspired by touristy shot glasses and logo tees found in Miami gift shops, add a playful touch of irreverence. Sparkly ribbed knits and metallic denim shorts embody the spirit of a vibrant night out, while the long, floral-sequined slip dress evokes the feeling of cascading water, symbolizing the fun and carefree nature of summer.
Ultimately, Franchetti’s spring collection is a testament to her playful fashion sensibility. She encourages individuals to embrace the different facets of summer and express themselves through fashion, embodying the spirit of the season through her vibrant and diverse designs. As she puts it, “Dress for the types of summer you crave.”
