Priyanka Chopra Jonas, renowned for her impeccable style, made a dazzling appearance at Bulgari’s 140th anniversary celebration in Rome. Arriving with a chic bob hairstyle, she turned heads as the brand’s ambassador, adorning the magnificent Serpenti Aeterna necklace. This masterpiece, boasting approximately 140 carats of diamonds, is a testament to Bulgari’s unparalleled craftsmanship, taking 2,800 hours to perfect.
The Serpenti Aeterna necklace is a captivating creation featuring a rough diamond of over 20 carats, cut into seven pear-shaped drops that collectively weigh 140 carats—a tribute to each year of Bulgari’s rich history. These drops are elegantly nestled within a sinuous, three-dimensional wave structure adorned with 698 baguette diamonds weighing a total of 61.81 carats. Jonas complemented the necklace with an off-shoulder cream and black gown by Giambattista Valli, exuding both grace and sophistication.
Bulgari chose its hometown of Rome to unveil its latest high jewelry collection, a testament to the brand’s enduring heritage. Over 500 exquisite creations were showcased, including watches, bags, and fragrances. The event was a celebration of Bulgari’s artistry and innovation.
The evening was further elevated by captivating performances. A poetic duet between choreographer Sadek Berrabah and ballet dancer Eleonora Abbagnato, the director of Teatro dell’Opera di Roma, captivated the audience. Berrabah’s subsequent performance featured a mesmerizing ensemble of 80 dancers twirling in perfect synchrony.
In line with its commitment to transparency and security, Bulgari introduced its Digital Passport. This digital record securely stores the unique characteristics and certificates of each creation on a private blockchain, providing customers with peace of mind and protecting the integrity of their precious Bulgari pieces.
