In a world obsessed with the potential of generative AI, Procreate CEO James Cuda has taken a bold stance, openly criticizing the technology’s impact on the creative industry. Cuda, known for his aversion to public appearances, took to social media to address the growing concern over AI’s encroachment into artistic domains.
He candidly expressed his dislike for the current trajectory of generative AI, stating that it’s harmful to artists. Procreate, a highly regarded drawing app, will not be integrating generative AI features into its products. Cuda emphasizes that Procreate’s philosophy revolves around empowering human creativity and ensuring that its products are designed for human-driven creation.
While acknowledging the uncertainty surrounding the future of generative AI, Cuda remains confident in Procreate’s commitment to human-centric artistic expression. This bold stance by a prominent creativity-focused tech company stands in stark contrast to the widespread adoption of AI features by giants like Microsoft, Adobe, and even Apple.
It remains to be seen whether Procreate’s defiance will spark a larger movement against the AI incursion into creative fields. It’s a brave move, and likely reflects a deep understanding of its user base’s sentiment. The positive response to Cuda’s statement on social media suggests that Procreate’s stance aligns with the values of many artists and creators.
