Promino Nutritional Sciences Inc., a leading Canadian nutraceutical company, has announced a significant expansion for its Rejuvenate Muscle Activator drink mix. The product, which debuted last month in retail locations across the United States and Canada, is now available in nearly 300 Jean Coutu stores across Quebec, New Brunswick, and Ontario.
This expansion marks a crucial step for Promino, increasing the brand’s accessibility in key Canadian markets. Janice Day, Chief Sales Officer of Promino, highlighted the importance of Jean Coutu’s partnership, stating, “Jean Coutu pharmacies are first class and bring critical expansion of doors for the patented Rejuvenate Muscle ActivatorTM drink mix. We are honored to have them on the front line in our quest to help Canadians improve their muscle health.”
Rejuvenate Muscle Activator, launched in 2020, is a plant-based essential amino blend formulated to maximize muscle protein synthesis for muscle building and repair. The product, developed at the University of Arkansas, boasts several advantages over traditional whey protein supplements:
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One 3.6 gram serving of Rejuvenate delivers the muscle-building power of 40 grams of whey protein without the added calories, filler, sugar, fat, and dairy.
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It is shown to increase muscle protein synthesis by over 60% better than whey protein.
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Promotes muscle tone and combats age-related muscle loss.
The innovative formula of Rejuvenate was originally researched and funded by NASA to provide a muscle-preserving solution for astronauts in orbit. The research has since expanded to explore the benefits of Rejuvenate for faster muscle recovery in burn victims and those undergoing major surgeries.
The expansion into Jean Coutu stores not only brings Rejuvenate Muscle Activator to a wider audience but also strengthens Promino’s position as a leading innovator in the muscle health space. The company continues to invest in research and development, striving to create science-backed products that support optimal muscle health for individuals of all ages and activity levels.
