The partnership between PROMPERU and LATAM Airlines is expected to enhance Peru’s competitiveness as a global tourism hub by combining advertising efforts, expanding travel options, and strengthening the country’s international positioning. With LATAM’s extensive network connecting Peru to these key markets through 17 direct routes and 205 weekly flights, travelers have a wide range of options to explore the country’s diverse destinations. Chile remains a significant source of international tourists for Peru, with over 593,000 visitors in 2023, followed by the United States, Colombia, Brazil, Spain, and Mexico. This partnership is strategically designed to capitalize on the potential of these markets and attract visitors from around the world.