Puerto Vallarta Unveils ‘Pacific & Wild’ Campaign, Showcasing Its Vibrant Contrasts

The Puerto Vallarta Tourism Board has unveiled its latest advertising campaign, “Pacific & Wild,” designed to entice travelers to explore the vibrant contrasts and natural beauty of Mexico’s premier coastal destination. This initiative aims to showcase Puerto Vallarta’s unique blend of natural wonders, rich cultural heritage, and commitment to sustainability, offering travelers an experience that is as raw and unfiltered as the destination itself.

“‘Pacific & Wild’ encapsulates what makes Puerto Vallarta extraordinary,” said Luis Villaseñor, Managing Director of the Puerto Vallarta Tourism Board. “It’s about embracing the unexpected, connecting with the authentic Mexico, and creating lasting memories.”

Luxury Catamaran and Snorkeling in Banderas Bay

Travelers can embark on a luxury catamaran journey with Vallarta Adventures across the azure waters of Banderas Bay, culminating in a snorkeling adventure at Majahuitas, one of the best spots for exploring vibrant marine life in Puerto Vallarta. The experience, priced at $139 for adults, includes a delicious onboard lunch.

RZR Tour Over the World’s Largest Vehicle Suspension Bridge

For thrill-seekers, Canopy River offers an RZR tour that includes a drive over Jorullo Bridge, the world’s largest suspension bridge for vehicles. The adventure also features a refreshing swim at El Salto waterfall and a tequila tasting session, all set amidst breathtaking natural scenery. Tickets start at $320 for adults.

Hiking and River Swimming at Vallarta Botanical Gardens

The Vallarta Botanical Gardens offer a peaceful escape with serene hiking trails and opportunities for a river swim. The Gardens are also a hub for conservation, particularly in protecting the endangered military macaw. Guests can explore various native plant species and enjoy traditional Mexican cuisine at Hacienda de Oro, the on-site restaurant. General admission is $16.

Visit Mexico’s Smallest Beach, Playa Colomitos

Adventurers can discover Playa Colomitos, the smallest beach in Mexico, accessible only by foot or boat. Known for its transparent emerald waters and tranquil atmosphere, this secluded spot is perfect for snorkeling and sunbathing. It’s a 5-minute water taxi ride from Boca de Tomatlán or a moderate 40-minute hike.

ALMA: An Evening of Dance, Music, and Storytelling

“ALMA,” presented by Rhythms of the Night, offers an immersive evening starting with a sunset cruise to Las Caletas, followed by a candle-lit dinner and a spectacular show featuring acrobatics, original music, and special effects. This experience, priced at $179 for adults, blends adventure, culture, and stunning natural beauty.

Relax at Majahuitas Beach Club

Majahuitas Beach Club offers an exclusive retreat with pristine beaches, gourmet cuisine, and a laid-back atmosphere enhanced by a curated selection of music. Guests can enjoy organic Mexican-Mediterranean fusion dishes by renowned chef Mario Castro while sipping cocktails crafted from local ingredients.

The Essence of Puerto Vallarta

Nestled between the Sierra Madre Mountains and Banderas Bay, Puerto Vallarta is Mexico’s quintessential beach destination, offering year-round warm weather, direct access from major U.S. and Canadian markets, and a variety of accommodations. The city’s authentic charm is found in its cobblestone streets, art-filled Malecon, and lively Romantic Zone, a favorite among LGBTQ+ travelers. Puerto Vallarta’s beaches, hospitality, gastronomy, and outdoor adventures continue to attract visitors year after year.

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