The phrase “just one cigarette” is often used in public service announcements, highlighting the dangers of relapse when quitting smoking. But what if there were financial incentives to reduce those puffs? PuffPaw, a vape-to-earn project, is taking a novel approach to nicotine addiction treatment by leveraging blockchain technology to encourage reduced vaping.
PuffPaw, which has secured $6 million in seed funding, sells specialty vapes that track users’ smoking habits on the blockchain. Users are rewarded with tokens for decreasing their nicotine consumption. This innovative business model fosters a self-sustaining community of smokers who earn tokens by using vape cartridges with lower nicotine levels. These tokens can then be used to purchase more vape cartridges from PuffPaw. Users receive bonus tokens for using lower-nicotine cartridges, and social bonuses, like sharing vapes with other PuffPaw users, further increase token payouts.
PuffPaw is one of many platforms utilizing blockchain technology and token rewards to promote healthier choices. Reffo Tse, the project’s leader, compares it to StepN, a run-to-earn app on the Solana network. PuffPaw’s technology is based on the yet-to-be-launched Berachain, which adheres to the same standards and protocols as the Ethereum blockchain.
By offering financial incentives and building a supportive community, PuffPaw is challenging traditional methods of quitting vaping and demonstrating the potential of blockchain technology to promote positive health outcomes.
