## Pureture Revolutionizes Plant-Based Protein with Muscle-Building Breakthrough
New York-based biotech company Pureture has achieved a groundbreaking feat in the alternative protein industry, developing a plant-based protein that rivals the muscle-building capabilities of traditional animal-based proteins like casein and whey. This innovative development marks a significant leap forward for the plant-based protein market, offering a sustainable and healthy solution for consumers seeking to optimize their athletic performance and muscle growth.
Pureture’s proprietary yeast protein stands apart from many single-source plant-based proteins by providing a complete amino acid profile, akin to dairy proteins. It boasts over 50% essential amino acids, including crucial branched-chain amino acids (BCAAs) like leucine, isoleucine, and valine, which are vital for muscle recovery and growth. This addresses a major limitation of many plant-based proteins, which often lack these essential amino acids.
Beyond its complete amino acid profile, Pureture’s yeast protein also exhibits emulsification properties similar to casein, a key protein in dairy products. This unique characteristic opens up new possibilities for incorporating Pureture’s protein into a wider range of food and beverage applications. To further enhance its effectiveness, Pureture has optimized the protein’s absorption rate, making it a highly efficient plant-based protein alternative for consumers.
“We are thrilled to introduce a plant-based protein that meets the performance standards of animal-based proteins,” said Rudy Yoo, CEO and Founder of Pureture. “As a New York-based company, Pureture is proud to provide a sustainable, clean-label option that supports muscle development and meets the growing demand for healthy plant-based alternatives.”
Pureture is currently focusing on refining the taste and aroma of its yeast protein through proprietary strain development. As the company nears the small-scale production phase, it plans to launch fundraising efforts to scale its operations. The company’s participation in prestigious programs like the 1871 Food Tech Innovation Lab and Plug and Play Japan has significantly accelerated its growth and technological advancements.
Pureture welcomes collaboration with investors and organizations passionate about advancing the alternative protein sector. Their Non-GMO protein offers an ideal solution for vegans, individuals with lactose intolerance, and anyone seeking to enhance their muscle development.
Leveraging its casein alternative emulsification technology, Pureture has created a revolutionary clean-label protein shake containing only four ingredients: Pureture yeast protein, zero sugar, cocoa, and water. This groundbreaking innovation sets a new standard in the alternative protein space, offering consumers a simple, effective, and delicious way to fuel their fitness goals.
About Pureture
Based in New York, Pureture is a biotechnology company dedicated to developing 100% plant-based ingredients that replicate the functionality of animal proteins. Pureture’s mission is to accelerate the growth of the alternative food industry by offering sustainable solutions that benefit both the environment and consumers.
For more information, visit https://www.pureture.io
Media Contact:
Daniel Yang
Pureture
571.655.1794
danie@pureture.io
