Puyuan Fashion Week 2024, held at Puyuan Fashion Resort, embraced the theme “Weaving a Wise Future” under the guiding principle that “Knitting is Fashion.” This event highlighted the intersection of high-end fashion knitwear and the pastoral beauty of Jiangnan’s water towns. Leveraging the area’s deep-rooted knitting traditions, it blended age-old culture with modern fashion sensibilities, aiming to promote the symbiosis of fashion and tourism, propel the international stature of Puyuan’s fashion scene, transform the local knitting hub, and support emerging designers.
The event commenced with a splash, drawing celebrities, supermodels, and influencers, and enhancing the historic Jiangnan ambiance with a fresh, vibrant flair. The opening featured a VIP trunk show led by the renowned Chinese designer Vera Wang, who presented her VERA WANG HAUTE 2024 Spring/Summer Capsule Collection, captivating the audience with her signature cutting-edge style.
The festivities continued with a showcase by THE ATELIER, led by the globally celebrated designer Professor Jimmy Choo. His approach, which encourages the blending of various ideas, cultures, and designs, resonated perfectly with the Resort’s unique setting, capturing the essence of global fashion movements.
The climax of Puyuan Fashion Week will be marked by a spectacular show from La Mofiel, celebrating a decade of top-tier fashion innovation. Departing from traditional runway setups, the finale will feature models on sculling boats against the resort’s picturesque waterways, blending high fashion with stunning natural scenery for a memorable closing.
Moreover, from April 24th to 28th, the Fashion Week will introduce four new designer brands and feature six local brands through music-infused street shows, transforming the locale into a dynamic, interactive fashion arena.
Since its establishment, Puyuan Fashion Resort has served as the venue for various major events like the Douyin Creator Conference and the Zhizu GQ Men of the Year Ceremony, integrating fashion with local lifestyle. These initiatives have forged a novel paradigm that combines cultural tourism with regional industries, fostering a chic, leisurely community environment.
