Qatar Airways has launched a revolutionary global campaign, ‘AI Adventure,’ which utilizes cutting-edge technology to elevate the travel experience through personalized and immersive storytelling. This campaign represents a first in the airline industry, allowing individuals to become active participants in the narrative by using sophisticated AI to transform viewers into the stars of the film.
This innovative approach showcases Qatar Airways’ dedication to providing customer-centric experiences. Participants can choose from a variety of scenes to feature in, with advanced AI seamlessly adapting their likeness, including facial features and skin tone, to the characters in the film. To embark on this unique AI journey, visit flyqatar.com or watch the film on Qatar Airways’ official YouTube channel.
Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, stated: “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
Mr. Thierry Antinori, Qatar Airways Chief Commercial Officer, added: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
Mr. Babar Rahman, Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, said: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalized connections with our audiences, ensuring every moment is truly unforgettable.”
This new campaign highlights Qatar Airways’ commitment to embracing innovative technologies to create personalized experiences for its passengers, solidifying its position as a leader in the airline industry. The ‘AI Adventure’ campaign is expected to further enhance the overall travel experience for Qatar Airways passengers, turning each journey into a memorable adventure.
