Qatar Airways has taken its love for football to a whole new level, announcing a monumental partnership with the UEFA Champions League that will last until 2030. This long-term commitment solidifies the airline’s dedication to connecting people through the unifying power of sport.
Having already made its mark as the Official Airline Partner of UEFA EURO 2020 and UEFA EURO 2024, Qatar Airways, crowned as the World’s Best Airline by Skytrax in 2024, is now set to soar with the UEFA Champions League. This new partnership extends to other prestigious UEFA events, including the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League, allowing the airline to reach even wider audiences.
The UEFA Champions League, known for its electrifying matches and world-class talent, captivates millions of fans worldwide each season. As Europe’s premier club football tournament, it embodies the spirit of excellence, determination, and international unity – values that align perfectly with Qatar Airways’ own vision and ethos.
This partnership comes at a thrilling time for the UEFA Champions League, as it embarks on a new 36-team league phase. Qatar Airways, with its extensive network serving over 50 destinations in Europe from its hub at Hamad International Airport (also recognized as the World’s Best Airport by Skytrax in 2024), will play a crucial role in connecting fans and teams across the continent.
To celebrate this landmark partnership, Qatar Airways Privilege Club will offer UEFA Champions League supporters exciting discounts of up to 12% on airfare, along with exclusive ticket promotions. Fans can also access customized travel solutions and UEFA Champions League travel packages, designed to enhance their sporting experience and create unforgettable journeys for football enthusiasts around the globe.
Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, expressed his excitement about the partnership: “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition. Our partnership with the UEFA Champions League not only strengthens our connection with Europe but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations, while supporting this remarkable competition.”
UEFA President Aleksander Čeferin echoed the shared passion for sports and excellence: “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We are delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”
In a stylish debut of its latest campaign, Qatar Airways released a special video featuring Brazilian football icon Ricardo Kaka, who plays the role of a pilot delivering a unique passenger announcement. English football legend Rio Ferdinand appears in the airline’s award-winning Business Class Qsuite, while renowned football journalist Fabrizio Romano drops his iconic catchphrase, “Here we go!” The airline’s elegant cabin crew adds a touch of sophistication to the star-studded campaign, which also includes Paris Saint-Germain Féminines star Sakina Karchaoui and popular football content creator OussiFooty.
With this new partnership, Qatar Airways solidifies its position as a leading force in sports sponsorship, boasting an unrivaled portfolio that includes top-tier national and club football competitions under FIFA, UEFA, and the AFC. This deep commitment to the world of football allows Qatar’s national carrier to expand its influence across Europe, showcasing its brand prominently during UEFA Champions League matches throughout the season.
Qatar Airways’ dedication to sports extends beyond football, with impressive partnerships including its role as the Official Airline Partner for FIFA, AFC, Paris Saint-Germain (PSG), FC Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, Formula 1®, MotoGP, IRONMAN Triathlon Series, United Rugby Championship (URC), European Professional Club Rugby (EPCR), French Rugby Team Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and other sports such as Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.
