Qatar is rapidly becoming a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). With 128 venues offering a combined exhibition capacity of 70,000, Qatar has the infrastructure and capacity to host major events and conferences. The country’s commitment to the MICE industry was highlighted at the recent Global Exhibitions Day (GED), which was celebrated in the Middle East for the first time. Qatar Tourism (QT) was a Diamond Sponsor of the event, which brought together industry leaders, stakeholders, and potential clients. The GED included discussions on topics such as ‘Unlocking Opportunities: Qatar’s Business Events Industry Outlook and Potential’ and ‘Challenges and Solutions for Venues of the Future’. Running under the theme ‘Exhibitions are catalysts to sustainable futures’, the GED focused on four key pillars: exhibitions drive progress, exhibitions facilitate economic growth, exhibitions are sustainable, and exhibitions connect people. Qatar’s position as a leading MICE destination has been further strengthened by its successful hosting of major events such as the Geneva International Motor Show (GIMS) 2023, Doha Jewellery and Watches Exhibition (DJWE), and Web Summit 2024. With its advanced infrastructure, business-friendly ecosystem, and state-of-the-art venues, Qatar is well-positioned to continue to attract major events and conferences in the future.