Qurate Retail Group, the e-commerce and video shopping giant, has announced the launch of a new FAST (free, ad-supported streaming TV) channel called ‘The Big Dish’ on The Roku Channel. This channel caters specifically to culinary enthusiasts, offering a wide range of cooking shows, product demonstrations, and celebrity appearances.
‘The Big Dish’ will feature popular Qurate Retail Group shows such as ‘Getting Grilled with Curtis Stone,’ ‘My Best Friend’s Kitchen with Gaby Dalkin,’ and ‘Vanessa Can’t Cook.’ These shows are hosted by renowned chefs, celebrities, and QVC program hosts, providing viewers with expert advice, delicious recipes, and entertaining kitchen content.
The launch of ‘The Big Dish’ on The Roku Channel is a strategic move by Qurate Retail Group to reach a wider audience and expand the reach of its vCommerce (video-driven shopping) experiences. The Roku Channel is one of the leading FAST services in the industry, with over 120 million households reached in the US alone. By partnering with The Roku Channel, Qurate Retail Group can offer its culinary content to a vast and engaged audience.
‘We’re thrilled to build on our relationship with Qurate Retail Group by welcoming The Big Dish to the expansive lineup of FAST channels available through The Roku Channel,’ said Jennifer Vaux, Vice President, Content Acquisitions and Programming, Roku Media. ‘From recipes, demos, and products, Qurate Retail Group’s first-ever FAST channel has everything viewers need to make mealtime happen.’
The launch of ‘The Big Dish’ reflects Qurate Retail Group’s ongoing commitment to innovation and its focus on providing customers with a personalized and engaging shopping experience. The channel’s culinary focus aligns with the growing popularity of online cooking shows and the demand for convenient and entertaining ways to learn about food and cooking techniques.
Qurate Retail Group is a leader in video commerce and operates a portfolio of home shopping brands, including QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. The company’s video-driven shopping experience reaches over 200 million homes worldwide and offers a unique combination of shopping and entertainment.
