In an exclusive launch event at the French Ambassador’s residence in Bangkok, Rabbit Holdings Public Company Limited, a subsidiary of BTS Group Holdings, unveiled a world-class residential project managed by Ananda Development Public Company Limited. The project, located in the heart of Sukhumvit 38 Alley, offers the epitome of luxury living, encompassing the ‘French Art de Vivre’ or ‘The Art of Living.’
The development comprises two distinct properties: The Residences 38, an ultra-luxury residential condominium, and La Clef Bangkok by The Crest Collection, a luxury serviced residence managed by The Ascott Limited. The Residences 38, an investment by Rabbit Holdings, is managed by Ananda Development, while La Clef Bangkok by The Crest Collection, the most luxurious residence under The Ascott, is overseen by The Ascott Limited.
The Residences 38 is the result of a collaboration between Rabbit Holdings and Ananda Development, merging the ultra-luxury brand The Crest Collection, known for its concept ‘A Story Behind Every Door,’ with Bangkok’s cultural ambiance. The architecture, designed by renowned firm ACPV ARCHITECTS Antonio Citterio Patricia Viel, seamlessly integrates Thai and French cultures, as does the interior design by PIA Interior Company.
‘La Clef Bangkok by The Crest Collection’ is the inaugural luxury serviced residence under The Crest Collection brand in Thailand. The concept launch event was graced by H.E. Jean-Claude Poimboeuf, the French Ambassador to Thailand, and notable personalities from Thailand’s elite.
Top chefs, including Chef Wai Yin Man of the Chef Man Group of Restaurants, Michelin-starred Chef Ton Thitid Tassanakajohn of “Le Du” and “Nusara,” Chef Arnaud Dunand of Maison Dunand, and Chef Takashi Sasaki of Kappo Takashi restaurant, showcased their culinary skills at the event. Their presence highlights the Michelin-starred dining experiences available to residents of The Residences 38 on the 11th floor.
Mr. Kong Chi Keung, Executive Director and Deputy Chief Executive Officer of BTS Group and Director of Rabbit Holdings, expressed his excitement about the project, stating that it appeals to Thai and international individuals seeking an exceptional living experience and embracing the art of living. He also highlighted its proximity to shopping centers, entertainment hubs, and top-tier hospitals.
Mr. Chanond Ruangkritya, Chief Executive Officer of Ananda Development, added that with Thailand’s emergence as a hub for Michelin-starred restaurants, The Residences 38 is poised to become a destination for luxurious living. The location in the heart of Bangkok enhances the prestige of this development. He also emphasized the unique offering of personalized meals for residents by world-class chefs, embodying diverse culinary experiences.
Ms. Serena Lim, Chief Growth Officer of Ascott, expressed her honor in expanding The Crest Collection brand into Bangkok for the first time with La Clef Bangkok by The Crest Collection. She stated that this strategic expansion allows them to create unique and memorable experiences for residents, solidifying their presence in Thailand’s market.
The Residences 38 is set to officially launch in Q3 of 2024, with prices ranging from 50-250 million baht. Further details will be disclosed later this year.
