Rajasthan, a state known for its rich history, vibrant culture, and stunning landscapes, is poised for a major tourism revolution. Industry leaders are calling for bold reforms to unlock the state’s full tourism potential and propel it onto the global stage. In a bid to revitalize the sector, the tourism industry is urging the government to implement a new policy that addresses long-standing challenges and fosters sustainable growth.
The proposed policy aims to streamline industry-status benefits, making it easier for tourism businesses to access government support and incentives. This includes simplifying the process of obtaining licenses for hotels and restaurants, easing restrictions on fire safety NOCs, and streamlining land allotment procedures. The policy also seeks to address concerns regarding land conversion norms, motor vehicle taxes, and bar licensing requirements.
These proposed changes are expected to attract new investment, encourage the development of innovative tourism projects, and create a more conducive environment for the industry to thrive. Experts believe that these reforms will address the sector’s needs and create a more comprehensive and effective framework for growth.
One of the key demands is the establishment of a dedicated tourism board to provide focused support and guidance to industry stakeholders. This board would be responsible for promoting Rajasthan’s tourism offerings, attracting investment, and addressing sector-specific challenges.
Recognizing the need for a fresh perspective, the state government has shared a draft version of the new policy with industry stakeholders, inviting their input and feedback. Tourism experts are optimistic that the final policy will reflect the industry’s concerns and pave the way for a new era of growth and prosperity for Rajasthan’s tourism sector.
