Rajasthan is gearing up to become a top tourism destination with the announcement of a new state-wide tourism policy. The policy, spearheaded by Deputy Chief Minister Diya Kumari, aims to enhance the state’s appeal to a wide range of travelers by focusing on specific sectors like weddings, eco-tourism, and wildlife tourism.
This new policy is designed to attract both domestic and international visitors by ensuring that Rajasthan offers high-quality facilities and services. This initiative emphasizes the importance of catering to the diverse needs of travelers, whether they are seeking a picturesque wedding venue, a serene eco-adventure, or an immersive wildlife experience.
The new tourism policy was discussed at a recent meeting chaired by Diya Kumari. The meeting included key figures from the tourism department, including Secretary of Tourism, Art and Culture Ravi Jain, as well as senior officials like Tourism Commissioner Vijay Pal Singh and Sushma Arora, Managing Director of Rajasthan Tourism Development Corporation. The meeting centered around the department’s role in the upcoming pre-summit, scheduled for October 8, in preparation for the Rising Rajasthan Global Investment Summit 2024. The summit will serve as a platform for showcasing the department’s action plan and strategies, aligning with the state’s broader economic goals.
This proactive approach demonstrates the government’s commitment to fostering a vibrant tourism ecosystem in Rajasthan. The meeting served as a crucial step towards solidifying a robust tourism strategy that will resonate with a global audience. Through collective insights and collaborative efforts, the team aims to refine and enhance the tourism framework to meet contemporary demands and support sustainable growth.
The new tourism policy is set to launch soon, ushering in a transformative phase for Rajasthan’s tourism landscape. By emphasizing quality, security, and cleanliness, the state is poised to create a welcoming and memorable experience for all visitors. This focus aims to not only promote return visits but also encourage positive word-of-mouth, ultimately solidifying Rajasthan’s position as a premier tourist destination.
