REALM, the membership and platform comprised of elite luxury real estate professionals from 150 different brokerages worldwide, has announced the appointment of Laura Monroe as Executive Director of Innovation. Monroe, a nationally recognized leader in the real estate industry, is known for her expertise in building professional communities using technology and marketing. She joins REALM on September 3, 2024, and will lead her first REALM Innovation Summit for members from October 1-2, 2024.
REALM, launched in 2020 during the pandemic, supports top-producing luxury real estate agents across the globe. The platform offers a unique network of agents who share extraordinary standards for service in serving their high-net-worth clients. With a membership of 550 in 2024, REALM maintains rigorous performance standards for entry and continues to strengthen its value proposition through leadership development and innovative tools.
“With Laura Monroe joining the REALM leadership team, our members can look forward to even greater access to industry-leading insights, strategies, and connections that will help them continue to excel in their respective markets,” says REALM CEO and founder, Julie Faupel. “Laura’s reputation for fostering collaboration and innovation within the real estate industry complements REALM’s brand-agnostic approach and commitment to elevating the standards of luxury real estate. Her ability to connect people, ideas, and resources will enrich the community, offering members fresh opportunities for growth and partnership.”
As the former Global Head of Community at Inman, Monroe cultivated and expanded the Inman digital footprint and a thriving global network of over 400,000 top agents, luxury brokers, executives, and industry thought leaders, solidifying her reputation as a community-building powerhouse.
“I am thrilled to take on the role of Executive Director of Innovation at REALM, where our mission is to foster meaningful connections and shared knowledge within the luxury real estate community and continue to grow REALM’s reputation as the trust mark for luxury real estate,” says Monroe. “I look forward to enhancing the exclusive member experiences and engagement, forging stronger industry and member relations, and elevating REALM members’ impact in the luxury market. I couldn’t be more aligned with the mission and the vision of REALM. Our focus on human connection and shared values will continue to set us apart as the premier network for real estate professionals committed to excellence.”
Under Monroe’s leadership, REALM is expanding its offerings in 2024 with impactful new innovations to build value for its members. Launching in fall 2024 are the latest additions to the exclusive REALM toolkit:
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REALM Vista:
A live video showcase featuring off-market property tours given by listing agents. Members and their clients can join and participate anonymously to protect their privacy.*
REALM Link:
New affinity real estate groups within the membership, including equestrian, health/wellness, luxury developments, and more.*
REALM Empower:
An eleven-week class where agents are certified upon completion, taught by luxury thought leader and Equité Founder, Dr. Daniel Langer.*
WhatsApp for REALM Members:
A dedicated platform for communication and collaboration among REALM members.*
Strategic Partnerships with REALM Member Brands:
Collaborations with leading brands like Gagineau and Rivian.REALM members consistently report that the marketing materials created for them, including sophisticated listing presentations showcasing the reach of REALM, have been a game-changer. Through the adoption of these materials, top-tier agents are attracting more high-net-worth clients and serving them more effectively through referrals to trusted REALM member agents in markets where their clients want to be.
About REALM
REALM is the first globally collaborative real estate platform that combines real-time data with human experience and networking. Its membership consists of the most accomplished real estate professionals in the world. A REALM membership enhances relationships and includes a cutting-edge technology platform that enhances client data, provides a lifestyle profile for a member’s clients, and matches elite REALM members based on the clients they represent and the listings they have.
In August 2022, REALM Global was recognized as real estate’s Top Luxury Standout for 2022 by Inman Media, joining a prestigious group of agents, brokers, creative thinkers, and dealmakers celebrated for pushing the boundaries of the luxury real estate world and leading the industry into the future.
To learn more, visit https://www.realm-global.com/
