Get ready to adorn yourself with sustainable style, as Reformation, the beloved eco-conscious fashion brand, has launched its first-ever jewelry collection in collaboration with the iconic designer Clare Waight Keller.
This exclusive line, unveiled with an intimate Parisian party attended by fashion luminaries like Dree Hemingway and Tish Weinstock, promises to elevate your everyday look with pieces designed to transition seamlessly from casual outings to festive soirées. The 14-piece collection is a testament to Reformation’s commitment to responsible design, featuring heirloom-quality jewelry crafted from recycled metals and ethically sourced, deadstock stones.
Expect to find a range of exquisite designs, from delicate teardrop earrings and elegant chains to bold statement cuffs that command attention. Each piece is meticulously crafted in 24-karat gold vermeil, 925 sterling silver, and semi-precious stones, offering a touch of luxury and durability. The collection offers a spectrum of styles, allowing you to express your personal aesthetic with pieces that range in price from $168 to $898.
Reformation, known for its millennial appeal, has recently witnessed a surge in popularity amongst Gen Z, particularly in America and Europe, thanks to its viral social media marketing. Now, with Waight Keller’s appointment as creative director at Uniqlo, her decades-long career is experiencing a renewed spotlight, with TikTok and X buzzing with videos and discussions about her most memorable designs from her time at Givenchy and Chloé.
As a true aficionado of jewelry, both as a designer and a wearer, Waight Keller shares her perspective on the collection: “The face is always an important element of dressing. You are always looking at yourself from that point down, and earrings make an impact.” She elaborates, “The ones I made for Ref have a delicate more feminine sort of floral shape with a chandelier drop. And on the other hand, you have the more bold and modern pieces with a tubular and clean-lined aesthetic. I was able to encompass both sorts of approaches and personalities for the way I like to see jewelry.”
Beyond earrings, Waight Keller highlights the sculptural cuffs as hero items, suggesting they pair perfectly with a tuxedo jacket, as she styled them at the launch party, or serve as the focal point for a classic LBD. And don’t overlook the versatile Coco Mariner belt, a two-in-one design that can be worn as a low-slung belt or transformed into a wrap necklace.
To preserve the beauty of your new jewelry pieces, Waight Keller recommends a simple yet effective method: “Put it in the little bags it comes with. It helps with scratching and just the overall kind of tarnishing and discoloration. You want to get the most longevity out of your jewelry. That’s the goal really with sustainability, to have a long life and to take care of it that way.”
Shop the collection now at thereformation.com and discover the perfect piece to elevate your style with a touch of sustainable elegance.