The Heisman Trust’s reversal comes as a result of what it terms “enormous changes in the college football landscape.” In 2021, the introduction of name, image, and likeness (NIL) rights allowed college athletes to profit from their athleticism. Bush has argued that this shift in the relationship between athletes and universities undermines the basis for the sanctions imposed against him.
Bush was a standout player for the Trojans during his tenure, averaging 8.5 yards per carry over three seasons. He has expressed his desire to reclaim his place among the prestigious Heisman Trophy winners at USC’s Heritage Hall. However, it remains to be seen whether his reputation will be fully restored.
In August, Bush filed a lawsuit against the NCAA, alleging that they “maliciously attacked his character” by stating that his collegiate records would not be restored due to a “pay-for-play arrangement.” Bush maintains that his desire to have his Heisman Trophy and USC records reinstated stems from his belief that he was unfairly targeted and that the NCAA’s actions have tarnished his legacy.
