As the popularity of resale continues to soar, it’s no surprise that an increasing number of brides are opting to sell their wedding dresses after their special day. This trend is not only financially savvy but also aligns with the growing emphasis on sustainability in the fashion industry.
Selling your wedding dress offers both financial and ecological benefits. According to Grace Richmond, co-founder of second-hand bridal platform The Loop, brides can expect to recoup up to 60-70% of the original retail price. From an environmental perspective, reselling your gown extends its lifespan and reduces the resources required to create a new dress.
To ensure a successful resale, it is crucial to preserve the pristine condition of your dress. Prompt professional cleaning after the wedding is essential to prevent stains and marks from becoming permanent. Consider wearing a different dress for the reception to protect your main gown. Proper storage is equally important. Store your dress in a cool, dry place away from direct sunlight, ideally in a breathable garment bag or acid-free box to prevent discoloration and maintain its shape.
Quality photographs are paramount when selling online. Include a clear image of yourself wearing the dress, along with detailed shots of the front, back, and any areas of wear. Providing ample information, such as sizing and any alterations, enables potential buyers to assess the fit and condition.
Listing your dress across multiple platforms increases visibility and exposure. Consider eBay, Vestiaire Collective, and Still White to reach a broader audience. For a more comprehensive service, you may opt for a specialist platform like The Loop, which handles the sale process for a commission.
If your primary goal is to give your dress a second life, consider donating it to a charitable organization. Brides Do Good, for example, supports charities that empower girls and combat child marriage. Oxfam and Red Cross also have dedicated bridal shops where you can make your donation.
By embracing the trend of wedding dress resale, you not only reclaim a portion of your investment but also make a positive contribution to the environment. Whether you choose to sell privately, through an online platform, or with expert assistance, following these tips will enhance your chances of a successful transaction.
