The global rice water shampoo market, projected to reach US$ 205.5 million in 2023, is poised for substantial growth in the coming years. This market is expected to attain US$ 410.4 million by 2034, fueled by a projected CAGR of 6.5% from 2024 to 2034. The popularity of rice water shampoo stems from its key ingredient: fermented rice water. This milky liquid, a byproduct of rice cooking or soaking, is rich in vitamins and minerals that effectively strengthen and repair damaged hair.
Rice water shampoos often incorporate natural ingredients like tea tree oil, aloe vera, or coconut oil, enhancing their moisturizing and invigorating properties. They are also frequently enriched with proteins like keratin or collagen, further promoting hair growth and development. The presence of nutrients in rice water helps strengthen hair, encourages growth, and imparts a lustrous finish, while also maintaining a balanced pH and restoring balance to the scalp’s natural oils.
The market’s growth is further accelerated by the expanding e-commerce landscape. E-commerce platforms provide easy accessibility to rice water shampoos and other cosmetic products, enabling customers to compare, review, and make informed purchasing decisions. The beauty sector, projected to generate US$ 430 billion in sales in 2022, is experiencing a rapid rise in e-commerce adoption globally. The surge in digitization has prompted numerous brands to embrace online sales, making the e-commerce industry highly competitive, especially in the cosmetics and beauty goods categories. This digital shift presents a significant growth opportunity for companies operating in the rice water shampoo market.
The global trend toward natural and organic products is another significant driver of market growth. Consumers are increasingly concerned about the potential health risks associated with synthetic chemicals commonly found in traditional hair care products. Chemicals like parabens, sulfates, and artificial fragrances are linked to long-term adverse effects on skin and overall health, including allergies and skin irritation. In response, consumers are prioritizing safer alternatives that prioritize their well-being. This shift in preference favors organic hair care products crafted with natural components, known for their mildness and low potential for adverse reactions.
The Asia Pacific region currently holds the largest share of the global rice water shampoo market. This dominance is attributed to several factors, including rising consumer disposable income, evolving lifestyles, increasing awareness of organic product benefits, and the growing influence of social media celebrities and influencers on consumer trends. The region’s increasing number of young, educated women joining the workforce, coupled with rising per capita disposable income, further fuels market expansion. The World Bank reports a female to male labor force participation rate of 37.11% in India in 2022. Recognizing the immense market potential driven by enhanced consumer awareness, several leading companies in Asia Pacific are actively developing innovative organic hair care products. One notable example is WOW Skin Science, which expanded its offline store presence in India in 2021.
The North American rice water shampoo market is anticipated to experience steady growth from 2024 to 2034. This growth is driven by the presence of a well-established beauty and personal care sector and the rising popularity of diverse shampoo categories, including hydrating rice water shampoos for frizzy hair, rice water shampoos for dandruff control, and sulfate-free rice water shampoos for curly hair.
To meet the growing consumer demand for these natural shampoo varieties, manufacturers in the rice water shampoo market are diligently working to provide the highest quality products, catering to specific needs like dry scalp or damaged hair restoration. Leading industry participants are also introducing vegan products derived from natural sources, targeting discerning consumers worldwide, particularly in developed countries like the United States and the United Kingdom.
Key players in the global rice water shampoo market include:
* Luv Me Care
* Kitsch
* Svvimer
* Viori
* GIFBEA
* Pure Roots Herbals
In September 2022, Herbal Pharm, a Singapore-based nutraceuticals and personal care product manufacturer, announced plans to introduce a range of natural hair care products addressing common concerns like graying hair and hair loss.
The global rice water shampoo market is segmented based on:
*
Form Type:
Bar, Gel*
Category:
Scented, Unscented*
Consumer Group:
Men, Women, Kids*
End-use:
Individual, Commercial, Spas, Beauty Salons, Others (Hotels, Resorts, etc.)*
Distribution Channel:
Online (E-commerce Websites, Company-owned Websites), Offline (Hypermarkets & Supermarkets, Specialty Stores, Other Retail Stores)*
