Rihanna, the multi-faceted star known for her music, acting, and entrepreneurial ventures, has ascended to a new realm of luxury as the newest face of Dior’s J’adore fragrance. The campaign, shot at the breathtaking Palace of Versailles, is a testament to Rihanna’s multifaceted persona and her enduring connection to the iconic scent.
Her golden hair, shimmering in the gilded Hall of Mirrors, reflects the opulence of the setting and mirrors the essence of the new fragrance, ‘L’Or de J’adore.’ The scent, crafted by famed perfumer Francis Kurkdjian, is a captivating blend of jasmine, rose, ylang-ylang, lily of the valley, and violet, evoking the golden hour’s warmth and vibrancy.
Rihanna’s personal connection to J’adore runs deep, rooted in her childhood memories of her mother’s love for the fragrance. “My mother worked in a perfume shop,” Rihanna revealed to Vogue. “She used to always bring home the J’adore testers when they were almost empty, so there was always a bottle in the house. I have always loved this perfume.”
The campaign marks Rihanna’s continued relationship with Dior, having been the house’s first Black ambassador. The whispers of a collaboration began in January when Rihanna graced the Dior couture spring 2024 show, signaling her powerful presence in the fashion world. The Versailles shoot, helmed by longtime friend Steven Klein, further amplifies the grandeur of the J’adore campaign.
Rihanna’s embodiment of the J’adore woman encapsulates the fragrance’s essence: “beautiful, strong, sexy, and resilient at the same time,” she describes. These qualities, all intertwined with the shade gold, resonate with the opulent history of the fragrance. “J’adore is closely connected to gold, through its color, its bottle, and its image. Nowhere else in the world could you be surrounded by as much gold as Versailles. It is a dream in gold!”, Rihanna enthuses.
The J’adore campaign, a celebration of the fragrance’s 25-year legacy, builds upon the rich history of the brand, previously graced by iconic faces like Carmen Kass and Charlize Theron. With Rihanna at the helm, J’adore enters a new era, embracing the golden age of beauty, strength, and resilience.
