Rihanna, the multi-talented singer, actor, entrepreneur, and mother of two, is now the face of Dior’s iconic J’adore fragrance. Stepping into the role previously held by Charlize Theron and Carmen Kass, Rihanna embodies the essence of the scent, which is described as a celebration of femininity and strength. The new fragrance, L’Or de J’adore, is a captivating blend of jasmine, rose, ylang-ylang, lily of the valley, and violet, crafted by the renowned perfumer Francis Kurkdjian. The fragrance’s golden hue is a symbol of its luxurious nature and echoes the opulent setting of the campaign, shot at the Palace of Versailles.
Rihanna’s connection to J’adore goes beyond her new role. She reveals that her mother, who worked in a perfume shop, would bring home almost-empty J’adore testers, making it a familiar scent in her childhood home. The star’s long-standing relationship with Dior began with her becoming the first Black ambassador for the brand. Speculation about a collaboration grew when Rihanna made a stunning appearance at Dior’s couture spring 2024 show during Couture Week. The Versailles campaign, shot with Rihanna’s longtime friend Steven Klein, further solidified the connection between the singer and the brand.
Versailles, a symbol of French luxury and history, provided a perfect backdrop for the campaign. Rihanna describes her experience there as enchanting and breathtaking, highlighting the grandeur and historical significance of the palace. She praises the J’adore woman as someone who embodies strength, beauty, resilience, and sensuality – qualities that perfectly align with her own image.
The J’adore campaign builds upon a rich legacy of celebrated women representing the fragrance. Rihanna’s embodiment of the scent adds a modern and powerful twist to the J’adore story, capturing the essence of the fragrance for a new generation. With its golden aura, opulent imagery, and captivating scent, J’adore continues to be a symbol of luxury and timeless elegance, now embodied by the multifaceted Rihanna.
