To celebrate the arrival of Rihanna as the new face of J’adore, a perfume icon from Dior’s fragrance portfolio celebrating its 25th anniversary this year, the brand landed at the Palace of Versailles in France with a fashion film directed by photographer Steven Klein. The singer stars in the campaign wearing a strapless, crystal-embellished gown designed by Maria Grazia Chiuri, showcasing her signature long blonde hair and a metallic makeup look. Rihanna takes over the fragrance ambassadorship from actress Charlize Theron, who was the face of J’adore for 20 years. The soundtrack, of course, features Rihanna’s hit song, “Love on the Brain.”
The fashion film is a visual spectacle, showcasing the elegance and glamour of J’adore perfume and the undeniable star power of Rihanna. The choice of the Palace of Versailles as the backdrop adds a touch of historical grandeur to the campaign, further highlighting the legacy of J’adore. The film features stunning shots of Rihanna in various poses, showcasing the intricate details of the dress and her captivating beauty. The use of metallics in the makeup and the dress complements the luxurious and sensual theme of the fragrance.
With Rihanna at the helm, J’adore is set to reach a new generation of fragrance lovers. Her unique style and global appeal are sure to attract a wider audience, cementing J’adore’s position as one of the most iconic fragrances in the world.
