Rihanna, the multi-hyphenate artist, entrepreneur, and global icon, has officially been crowned the new face of Dior’s iconic fragrance, J’Adore Dior. Known for her multifaceted talent, Rihanna’s journey from Barbadian singer to a pop music titan and a force in the business world is a testament to her relentless drive and creativity.
Dior’s decision to select Rihanna as the new face of J’Adore Dior reflects their ambition to embrace a more diverse and inclusive audience. The brand recognizes Rihanna’s dynamic, audacious femininity, which aligns perfectly with J’adore Dior’s captivating and multifaceted nature.
Véronique Courtois, CEO of Dior Parfums, expressed excitement about the partnership, stating, “Christian Dior would have certainly loved her. Her talent is exceptional, and the audacity and captivating beauty of this absolute star are the ideal embodiment of Dior femininity, dazzling and powerful, transcending generations. We are incredibly proud to welcome Rihanna to the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women and maintains its radiance.”
Rihanna, a woman who embodies the concept of “Unapologetic,” has always been driven by her vision and commitment to social causes. She expressed her excitement about the partnership, stating, “Being the new face of J’adore is both an honor and a mission. This fragrance, which I’ve known and loved for so long, means a lot to women. I’m particularly eager to join this adventure and contribute through my world, my story, my roots, as well as my creativity and femininity.”
Rihanna’s extensive accomplishments, including her successful fashion house, her philanthropic work through the Clara Lionel Foundation, and the groundbreaking impact of Fenty Beauty, have cemented her status as a visionary entrepreneur. Her unwavering commitment to inclusivity, evident in Fenty Beauty’s 40 (now 50) inclusive shades, has revolutionized the beauty industry.
While fans eagerly await the release of Rihanna’s next album, her recent endeavors, including her marriage to A$AP Rocky and the birth of their first child, have kept her away from music. However, she remains a captivating force in the entertainment world, leaving fans hopeful for her musical return.
The new J’adore Dior campaign, set to launch on September 1st, marks a significant departure from previous iterations featuring Charlize Theron. Under the direction of fashion photographer Steven Klein, the campaign promises a bold and fresh aesthetic, showcasing Rihanna’s undeniable star power and captivating essence. It’s a new chapter for J’adore Dior, and we can’t wait to see what Rihanna brings to the iconic fragrance.
