In March, Vogue published an article about the three-day pre-wedding celebration of Anant Ambani and his fiancée Radhika Merchant. Many readers were already familiar with the couple: earlier that weekend, videos of Rihanna arriving in India began circulating widely on social media. Internet sleuths quickly discovered she was there to perform a private show for the Ambanis – India’s wealthiest family – and their 1,500 guests. News of Rihanna’s performance sparked global interest, as people around the world followed the events unfolding on their social media feeds. The lavish pre-wedding celebrations further underscored the immense wealth and influence of the Ambani family, drawing attention from media outlets and the public alike.