Rihanna, known not only as a musician but also as a businesswoman and fashion icon, has set her sights on a new designer: Jawara Alleyne, based in London. In July, Rihanna was spotted wearing Alleyne’s graphic T-shirts paired with Puma track bottoms and sneakers, a Gucci tote bag, and Gentle Monster sunglasses in New York. This sighting was not an isolated event, as Rihanna has been seen wearing multiple pieces from Alleyne’s Spring/Summer 2024 collection, indicating her strong support for the designer.
Rihanna’s endorsement is no small feat, as only a select few designers have earned a place in her wardrobe. In April, during an interview with her former stylist, Mel Ottenberg, Rihanna openly praised Alleyne and even planned to wear a custom dress by him to the Met Gala. Although she was unable to attend due to illness, she was seen sporting a draped skirt from the Spring/Summer 2024 collection just a week later.
Alleyne acknowledges the significance of Rihanna’s support, especially as a Caribbean designer navigating a global fashion scene that has historically limited representation for those from his heritage. “As a Caribbean person who has historically seen limited representation in the global fashion scene, Rihanna’s support is empowering and encouraging. She influences my approach to my work,” stated the designer. He has also launched a bespoke service for items worn by Rihanna. “There’s a sensuality in my collection. I want to create clothes that allow people to be themselves,” he added.
Alleyne’s rise to prominence under the spotlight of Rihanna’s fashion influence is a testament to his talent and vision. His distinct style, infused with Caribbean heritage and a focus on individuality, is resonating with both fashion enthusiasts and industry leaders alike, making him a name to watch in the ever-evolving world of fashion.
