## Rivian’s Autonomous Driving Strategy: Incremental Improvements Over Full Self-Driving
Rivian, the California-based electric vehicle (EV) maker known for its R1S SUV and R1T truck, is taking a different approach to autonomous driving than its rival, Tesla. While Tesla is pushing towards full self-driving capabilities and even robotaxis, Rivian is focusing on incremental improvements to safety and convenience for its customers.
A Focus on Gradual Advancement
Rivian’s Chief Software Officer, Wassym Bensaid, recently stated in an interview with Business Insider, “We are not necessarily chasing full-self driving, we’re not chasing robotaxis. Our goal is incremental improvements to the safety and convenience for customers.” This strategy emphasizes a gradual approach, adding features that enhance the driving experience step by step, rather than aiming for a complete autonomous revolution.
Contrasting Approaches: Rivian vs. Tesla
This stance contrasts sharply with Tesla’s aggressive timeline for autonomous vehicles. The company unveiled its Cybercab, a fully autonomous vehicle without pedals or a steering wheel, last month, aiming for production before 2027. Tesla CEO Elon Musk also announced plans to launch a ride-hailing service using self-driving Model 3 and Model Y vehicles in Texas and California next year, pending regulatory approval.
However, while Tesla aims for complete autonomy, Rivian believes in the value of incremental improvements. Bensaid explained, “We’re not chasing a specific autonomy level because we think, philosophically, that it’s really about the incremental features, whether it’s safety or convenience that you can progressively add to the car.”
Navigating Production Challenges and Profitability
Rivian is currently facing production challenges, leading to a reduction in its annual production forecast by as much as 18%. The company attributed the revision to a component shortage. Despite these challenges, Rivian delivered 10,018 EVs in the third quarter and is scheduled to announce its third-quarter results on November 7th. Although the company started delivering vehicles to customers in late 2021, it is still striving to achieve profitability.
The Future of Autonomous Driving
Rivian’s approach to autonomous driving highlights the diverse strategies within the EV industry. While Tesla focuses on complete self-driving technology, Rivian prioritizes incremental improvements to enhance the driving experience. The future of autonomous driving is likely to be shaped by the success of these various approaches, with a focus on both technological advancement and consumer acceptance.
