Roblox Corp (RBLX) has announced several new initiatives aimed at attracting traditional game developers to its platform. The online gaming giant is making moves to create a more appealing environment for creators, including the development of generative AI tools.
Roblox has introduced a “Price Optimization” tool to help developers determine the best prices for in-experience purchases. The company has also significantly increased the revenue share for paid experiences, offering creators 50% for experiences priced at $9.99, 60% for $29.99 experiences, and 70% for experiences priced at $49.99. This move is a major departure from the previous 25% revenue share for creators.
Roblox CEO and co-founder Dave Baszucki has ambitious goals for the company, aiming to capture 10% of the global video game market by reaching 300 million daily active users. To achieve this, the company is collaborating with tech giants like Apple, Alphabet, and Tencent. Baszucki estimates the global gaming market to generate $180 billion in content revenue annually.
In a bid to further expand its offerings, Roblox has partnered with Shopify to enable users to sell physical products through their digital experiences. The company has also unveiled plans for a new program to price paid-access experiences on desktop versions in real currency.
Roblox is actively investing in its developer community, having paid over $800 million to its game developers in 2023. The company’s fiscal 2024 investor guidance of $4.2 billion in bookings represents about 2% of the estimated global gaming market. Baszucki has stated that Roblox aims to reach 1 billion users, believing it can surpass the entire AAA game industry.
Roblox stock has performed strongly, gaining 53% over the past 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF (VO) and Vanguard Total Stock Market ETF (VTI).
As of Monday’s premarket trading, RBLX stock is up 1.79% at $44.42.
