Rotana, a prominent force in the hotel management sector spanning the Middle East, Africa, Eastern Europe, and Turkey (MENAT), is making strategic strides in its culinary landscape. The company has announced the promotion of Scott Valentine from his role as Corporate Director of Culinary to the newly created position of Corporate Vice President – Food & Beverage. This significant move signifies a commitment to elevate dining experiences across Rotana’s extensive portfolio, ushering in a new era of culinary excellence.
Scott Valentine, a seasoned hospitality professional, will now lead Rotana’s food and beverage strategy. His responsibilities include overseeing the implementation of innovative culinary initiatives designed to enhance guest experiences. Valentine’s role encompasses maintaining the highest standards of quality and service, as well as spearheading the development and implementation of new restaurant concepts and food and beverage outlets. This strategic shift is expected to solidify Rotana’s reputation for excellence within the hospitality industry.
Valentine’s appointment marks a testament to his significant contributions to Rotana’s food and beverage operations over the past few years. His innovative approach, unwavering commitment to excellence, and ability to drive sustainability initiatives have shaped the company’s F&B landscape. Notably, his integration of advanced technologies, such as Chef’s Eye, has streamlined kitchen operations and enhanced efficiency.
Valentine’s career journey reflects his dedication to the hospitality industry. He initially joined Rotana in August 2019 as Corporate Director of Culinary and quickly rose through the ranks due to his effective leadership and visionary approach. This success culminated in his promotion to Corporate Director of F&B and Culinary in early 2024. Before joining Rotana, Valentine had a distinguished career collaborating with renowned hotel brands and independent culinary institutions globally. His extensive experience includes working with eleven Michelin-starred chefs, opening four restaurants in Amsterdam, and founding the Chefs Association in Tanzania. Valentine also holds a Food and Beverage Management Certificate from Cornell University and has been recognized with numerous accolades throughout his 25-year career.
This promotion is expected to have a far-reaching impact on the hospitality industry. Rotana’s commitment to enhancing its culinary offerings mirrors a growing trend among hotel chains to prioritize high-caliber food and beverage experiences. With 81 hotels and over 280 F&B outlets across its diverse geographic footprint, Valentine’s leadership is poised to drive significant advancements in culinary innovation and guest satisfaction. His appointment underscores the critical role of strong leadership in the food and beverage sector, especially in the context of expanding hospitality operations. Rotana’s commitment to integrating advanced technologies and focusing on sustainability aims to set new benchmarks in the industry, potentially inspiring other hotel chains to follow suit in elevating their culinary strategies.
In conclusion, Rotana’s elevation of Scott Valentine to Corporate Vice President – Food & Beverage represents a significant step in the company’s strategic efforts to enhance its culinary offerings. With his vast experience and innovative approach, Valentine is expected to play a pivotal role in shaping Rotana’s culinary landscape, further solidifying the brand’s position as a leader in the hospitality industry.
