The Season 16 finale of RuPaul’s Drag Race has etched itself into the annals of television history, with record-breaking ratings that have catapulted the episode to the highest-rated installment in 13 years. According to Nielsen, the grand finale, which crowned Nymphia Wind as America’s Next Drag Superstar, witnessed a remarkable 67% surge in ratings among the coveted 18-34 demographic compared to last season, garnering a 0.84 rating. Among adults aged 18-49, the episode soared by 28% to a 0.76 rating, surpassing the zenith achieved during the Season 3 finale in 2011 when Raja emerged victorious.
But the ratings triumph extended far beyond the finale. Season 16 has emerged as the highest-rated season of Drag Race in four years, surpassing Season 12 in 2020. Compared to Season 15, Season 16 experienced a substantial 13% growth among adults aged 18-34, resulting in a 0.5 rating. The 18-49 demographic also witnessed a significant 12% uptick, propelling the season to a 0.54 rating.
Furthermore, Season 16 has secured the distinction of boasting the highest audience share ever for the series. Among adults aged 18-34, the share surged by an impressive 24% compared to last season, reaching a remarkable 5.5. The 18-49 demographic also saw a notable 21% increase in audience share, culminating in a 3.71 share.
The overwhelming success of Season 16 is a testament to the enduring popularity and cultural relevance of RuPaul’s Drag Race. The show continues to captivate audiences with its artistry, humor, and celebration of diversity, cementing its status as a television phenomenon that transcends boundaries.
