The Matta Fair, a significant event for promoting tourism in Malaysia, saw Sabah and Sarawak join forces to showcase the captivating beauty of Borneo. The event’s official opening at the Malaysia International Trade and Exhibition Centre (MITEC) witnessed a strong presence from both states, with Sabah showcasing its attractions through 60 booths featuring travel agents, artisans, and industry partners.
Datuk Christina Liew, Sabah’s State Tourism, Culture, and Environment Minister, emphasized the importance of promoting Borneo as a top destination for travelers. She highlighted the Sabah Tourism Board’s (STB) commitment to delivering authentic experiences, offering exclusive deals like travel rebates of up to RM150 on Sabah travel packages. A “Kopitiam-themed” section at the Sabah Zone offered visitors a taste of Sabah’s hospitality with traditional delicacies, Tenom coffee, and Sabah tea.
Liew praised the collaborative efforts between Sabah and Sarawak, emphasizing that by working together, both states can enhance their visibility and attract even more visitors. She emphasized that tourism goes beyond destinations, focusing on building connections and creating lasting memories. Sabah, she said, offers an integrated experience, combining the majestic peaks of Mount Kinabalu with the vibrant marine life of its oceans.
Dato’ Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industry, and Performing Arts, echoed Liew’s sentiments on collaboration, highlighting the shared goal of making Borneo a top destination for global travelers. Other notable attendees included Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai, Matta President Nigel Wong, and industry leaders, all working together to promote Sabah and Sarawak.
The joint participation of Sabah and Sarawak at the Matta Fair is a testament to the strength of collaboration in promoting Borneo’s diverse attractions, including breathtaking landscapes, thrilling adventures, rich cultural heritage, and unique wildlife. By working together, these states are poised to attract more visitors and establish Borneo as a must-visit destination for travelers from around the globe.
